Background
Published in 2014, “Brief: Make a Bigger Impact by Saying Less” by Joseph McCormack is a compelling guide that underscores the power of brevity in communication. McCormack argues that in our information-saturated age, being concise can significantly enhance the effectiveness of our messages. The book provides practical strategies for distilling complex ideas into clear, concise communications, whether in writing, presentations, or everyday conversations. Emphasizing the importance of being succinct without sacrificing clarity, McCormack offers readers tools to capture attention, convey information efficiently, and make a lasting impact. Through a blend of research, real-world examples, and actionable tips, “Brief” equips individuals with the skills to communicate more effectively by saying less, making it a vital resource for professionals across all fields aiming to make their messages more impactful.
My Thoughts
Much to the title’s description, the idea is to keep it short and powerful. I really liked this book and it stopped me from prattling on for a good week or so (I hope).
Recommendation
Great book with a great message.