The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

Background

Published in 2017, “The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google,” written by Scott Galloway, is a critical analysis of how these four tech giants have come to dominate the global economy and influence nearly every aspect of our lives. Galloway explores the unique strategies and core business practices that have enabled Amazon, Apple, Facebook, and Google to achieve unparalleled growth and market power. The book provides insights into the companies’ impact on innovation, competition, and consumer behavior, as well as their role in reshaping industries and cultural norms. Galloway also examines the challenges and responsibilities these companies face given their monumental influence, offering a thought-provoking perspective on the future of technology and its intersection with society and the economy.

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

My Thoughts

It is very interesting to read this book 6 years in the future from when it was written. Some of what he said remained true and some didn’t quite turn out the way he anticipated. In fairness, it’s hard to see a global pandemic and the changes forcing everyone to stay home made on the market.

Recommendation

Still a good book even though it doesn’t quite hold up.