Background
Published in 2009, “Start With Why: How Great Leaders Inspire Everyone to Take Action,” by Simon Sinek, introduces a powerful model for inspirational leadership centered on a vital question: “Why?” Sinek argues that organizations are more successful, influential, and innovative when they clarify their fundamental purpose or belief before addressing how they do what they do or what they do. He illustrates his point with a variety of real-world examples from renowned leaders and organizations that have found profound success by starting with their ‘why.’ The book emphasizes the significance of connecting with people emotionally by articulating and believing in a cause greater than the sum of the organization’s activities. Sinek’s insights encourage leaders and companies to focus on why they exist to inspire action, attract loyal supporters, and achieve enduring success, transforming the way they think about their work and leadership.
My Thoughts
Oddly enough, this book couldn’t have come at a better time. I am winding down a project that was handed to me over four years ago. It took the majority of my department to keep it going and it has finally been completely de-funded. We will execute the program for another couple of months, but my whole department has been wondering what is next. Frankly, so have I. My leadership has been all over the map recently and I haven’t been given a firm intent moving forward. Given the mix of personnel I have left and the funding we have, there really is just one choice and I’ve been angling in that direction for over a year now.
Although, in my heart I knew what needed to be done, this book reminded me that I should look a little harder. My team needs to know the things I’ve known for years since I’ve been in this position. They need to know why and really feel it.
Recommendation
It’s is a good book that is still relevant today.