Background
Published in 2016, “Shoe Dog,” is a memoir by Phil Knight, the co-founder of Nike, Inc. The book offers a candid account of Knight’s journey from selling shoes out of the trunk of his car to building one of the world’s most iconic and successful athletic brands. Knight details the challenges, risks, and triumphs he faced along the way, emphasizing the importance of perseverance, innovation, and teamwork. Through personal anecdotes and reflections, “Shoe Dog” provides a unique glimpse into the entrepreneurial spirit that fueled the creation and growth of Nike.
My Thoughts
The writing was a narrative style that was an easy read. Of course, the copy I found was the young reader’s edition so it was an accessible read. (Apparently the full version is a quarter longer than this version.)
It has been distressing to read similar tales of how major companies rose from obscurity. Phil Knight’s company was on the brink of collapse on several occasions and were it not for a bit of luck that was seemingly out of his control, there would be no Nike brand today. That steals the validity from the advice he gives such as on the cover, “You must forget your limits” or “Dare to take chance, lest you leave your talent buried in the ground.” I wonder how many people did exactly that and are now penniless.
I have started several companies and never grew past 22 employees. However, when that company finally failed, it fell hard and it ruined me financially. Nothing remained of what I saved from before, no 401k, and no college degree to fall back on. I took the risks and shoulder all the blame. Over the last 20 years, I’ve built myself back up, but I’m very skeptical of the advice given in this book and more particularly of the dishonesty in how success was achieved. It is a slippery slope to start endorsing ends justifying means and I had hoped for better.
Recommendation
I’m glad I read it, but it left my world view worse off.